In a world where technology and digitization relentlessly shape our everyday lives, we face many challenges that affect our privacy, identity and psychological well-being. The rapid development of digital networks and platforms is shaping our way of life, influencing our opinion, values and self-image. However, despite the many advantages they bring, we must also be aware of their disadvantages, such as the constant tracking of our digital footprints by Internet companies.
Control capitalism, or as Orwell would say in 1984, is more real today than ever. Our every click, video view or social media like is tracked, analyzed and used to build ever more accurate models of our actions, desires and lifestyles. This data capitalism has turned our digital footprints into commodities that corporations sell and exploit for their own benefit.
How to protect yourself?
In order to avoid the negative consequences that come with the constant tracking of our digital activities, it is crucial that we become more aware users of technology. Here are some tips on how to leave behind as little digital footprint as possible:
- Use secure apps and networks that ensure your privacy is protected.
- Limit the sharing of personal information on social networks and other digital platforms.
- Turn off location tracking on your devices when not needed.
- Regularly delete your browsing history and cookies from your devices.
- Use a VPN (virtual private network) to further protect your online activity.
- Be careful about the permissions of the apps and services you install on your devices.
- Disconnect from technology once in a while and make time for activities that make you happy and energize you without a digital presence.
We live in an age where technology is inextricably embedded in our lives, but it is crucial to find the right balance between its benefits and potential risks. Changing our digital habits and being aware of how we use technology are the first steps to building a healthy relationship with the digital world. This is the only way we can preserve our personal integrity, privacy and well-being in a rapidly changing digital environment. As a society and individuals, we have the power to direct these changes for the better, consciously and responsibly.
The Institute for Security and Strategic Research is aware of these challenges and offers services designed to support individuals and organizations in navigating through the complex digital world. Our services include consulting and education on the safe use of digital technologies, managing privacy and digital identities, and developing strategies to protect against digital threats and manipulation. With joint efforts and a proper understanding of the digital world, we can take advantage of its benefits while minimizing the risks it brings.
We invite you to contact us for more information on how we can help you create a safer and more responsible digital environment. Together, we can shape a future in which technology serves the advancement of humanity without sacrificing our human values and privacy.
